The School of Thinking and Feeling
The Class of Love
2010-11
Use images of love to create a photo essay of art images/projects on love, this can be anything from abstract, metaphorical and realistic images using a common theme, like love in painting in the impressionist era, art today on love, love in advertising, commercial art, etc. art images.projects may be put together to formulate theories of love. Once complete, analyze data and formulate theory. The sampling of images must be significant to validate any theories. Create photo essay with data collected. You can group to prove point or just use and a data collection, if grouped, make clear what process was involved and why. Present in digital format either by slide show or collage, or any creative visual manner that visually creates an overall concept. Use research done on love, relating to themes of anthropology, history, sociology, psychology, biological, economic, and media sources to validate findings.
Art of Love
10-11-04
Art of Love
Head of Class
Johanna Gunther
Resident of Love
Interns of Love
Simon
Feyzan
Linda
Egor
Theodora
Leonie
Judith
Matthias
Andrea
Erika
Michael
Corinna
Lisa-Christin
Madlen
Astrid
Severin
Ann-Kathrin
Jasmin
Janick
Sven
Pia
Jelena
Philipp
Lea
Torsten
Sonja
Sharing Love...
Painting by: Robert Indiana
What ad(d)s to Love?!
How do advertisements affect our image of love?
- Corinna
In order to answer this question I want to research different types of media, as print, TV, radio, etc. for advertisements that use love to sell a product. Furthermore, I want to examine the different commercials referring to their influence on the image of love in the society.
My hypothesis would therefore be, that all kinds of companies make use of the topic love in advertisements to sell their products, what in reverse changes people’s mental attitude towards love.
To test this I will consider the history of commercials and the changes in the attitude towards love in this time. Moreover, I want to look at current newspapers, magazines and TV advertisements and analyze some examples. Another interesting topic would be to look at whether there are different images concerning love between the industries. For example a more erotic usage of love in the cigarette industry and a more romantic usage for perfume. This could also depend on certain target groups the companies want to reach.
My background knowledge would be based on the existing research on advertising, like ‘Effective television advertising: a study of 1000 commercials’ by David W. Stewart and David H. Furse or ‘Sex in consumer culture: the erotic content of media and marketing’ by Tom Reichert and Jaqueline Lambiase. I also want to base my research on psychology as this science can tell us a lot about what commercials and the media in general provoke in human brains.
In addition, it would be interesting to focus on gender differences. For instance, using a more erotic kind of love when the target group is primarily male (e.g. cigarettes, beer or cars) and whether those stereotypes fit or should be reconsidered.
All in all, I hope to get a holistic picture of love in advertisements by using as many different types of media as possible. I do not want to predict a certain outcome as this might affect my research itself.